Understanding Zohran Mamdani's Sartorial Choice: The Garment He Wears Tells Us About Contemporary Masculinity and a Changing Society.
Growing up in the British capital during the noughties, I was always immersed in a world of suits. They adorned businessmen hurrying through the financial district. You could spot them on fathers in Hyde Park, kicking footballs in the golden light. Even school, a cheap grey suit was our mandatory uniform. Traditionally, the suit has served as a uniform of seriousness, signaling power and professionalism—qualities I was told to aspire to to become a "man". However, before recently, people my age seemed to wear them infrequently, and they had largely disappeared from my mind.
Then came the incoming New York City mayor, Zohran Mamdani. He was sworn in at a private ceremony dressed in a sober black overcoat, crisp white shirt, and a distinctive silk tie. Propelled by an innovative campaign, he captivated the public's imagination unlike any recent mayoral candidate. Yet whether he was celebrating in a hip-hop club or attending a film premiere, one thing remained mostly unchanged: he was frequently in a suit. Loosely tailored, modern with unstructured lines, yet conventional, his is a quintessentially professional millennial suit—that is, as common as it can be for a cohort that seldom bothers to wear one.
"This garment is in this weird position," says men's fashion writer Derek Guy. "It's been dying a slow death since the end of the Second World War," with the real dip arriving in the 1990s alongside "the advent of business casual."
"It's basically only worn in the strictest locations: marriages, funerals, and sometimes, court appearances," Guy states. "It is like the kimono in Japan," in that it "essentially represents a tradition that has long ceded from daily life." Many politicians "don this attire to say: 'I am a politician, you can trust me. You should support me. I have legitimacy.'" Although the suit has historically signaled this, today it enacts authority in the hope of winning public confidence. As Guy elaborates: "Because we are also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of drag, in that it performs manliness, authority and even closeness to power.
This analysis stayed with me. On the infrequent times I require a suit—for a ceremony or formal occasion—I dust off the one I bought from a Tokyo retailer a few years ago. When I first picked it up, it made me feel refined and expensive, but its slim cut now feels outdated. I imagine this feeling will be all too recognizable for numerous people in the diaspora whose families originate in other places, particularly global south countries.
It's no surprise, the everyday suit has lost fashion. Similar to a pair of jeans, a suit's silhouette goes through cycles; a specific cut can therefore characterize an era—and feel quickly outdated. Consider the present: more relaxed suits, echoing Richard Gere's Armani in *American Gigolo*, might be in vogue, but given the price, it can feel like a significant investment for something likely to fall out of fashion within a few seasons. Yet the attraction, at least in certain circles, endures: recently, major retailers report tailoring sales increasing more than 20% as customers "move away from the suit being everyday wear towards an desire to invest in something special."
The Politics of a Accessible Suit
The mayor's go-to suit is from a contemporary brand, a Dutch label that retails in a mid-market price bracket. "Mamdani is very much a product of his background," says Guy. "A relatively young person, he's not poor but not extremely wealthy." To that end, his mid-level suit will resonate with the demographic most likely to support him: people in their 30s and 40s, university-educated earning middle-class incomes, often discontented by the cost of housing. It's exactly the kind of suit they might wear themselves. Not cheap but not lavish, Mamdani's suits arguably don't contradict his proposed policies—such as a rent freeze, building affordable homes, and fare-free public buses.
"It's impossible to imagine a former president wearing Suitsupply; he's a luxury Italian suit person," says Guy. "He's extremely wealthy and was raised in that New York real-estate world. A status symbol fits seamlessly with that tycoon class, just as more accessible brands fit naturally with Mamdani's cohort."
The legacy of suits in politics is extensive and rich: from a well-known leader's "controversial" tan suit to other world leaders and their suspiciously polished, custom-fit appearance. Like a certain UK leader learned, the suit doesn't just clothe the politician; it has the power to characterize them.
The Act of Normality and Protective Armor
Maybe the point is what one scholar calls the "performance of ordinariness", invoking the suit's historical role as a uniform of political power. Mamdani's particular choice leverages a deliberate understatement, not too casual nor too flashy—"conforming to norms" in an inconspicuous suit—to help him appeal to as many voters as possible. But, experts think Mamdani would be aware of the suit's military and colonial legacy: "The suit isn't apolitical; scholars have long pointed out that its contemporary origins lie in military or colonial administration." It is also seen as a form of protective armor: "I think if you're a person of color, you might not get taken as seriously in these traditional institutions." The suit becomes a way of signaling credibility, particularly to those who might doubt it.
Such sartorial "changing styles" is hardly a recent phenomenon. Indeed historical leaders once donned three-piece suits during their formative years. These days, other world leaders have started exchanging their usual fatigues for a dark formal outfit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's image, the struggle between belonging and otherness is apparent."
The attire Mamdani chooses is deeply significant. "Being the son of immigrants of South Asian heritage and a democratic socialist, he is under pressure to meet what many American voters look for as a sign of leadership," says one expert, while at the same time needing to walk a tightrope by "not looking like an elitist betraying his non-mainstream roots and values."
But there is an acute awareness of the double standards applied to who wears suits and what is read into it. "That may come in part from Mamdani being a younger leader, able to adopt different personas to fit the occasion, but it may also be part of his diverse background, where code-switching between cultures, traditions and clothing styles is common," commentators note. "White males can go unnoticed," but when women and ethnic minorities "attempt to gain the power that suits represent," they must meticulously negotiate the expectations associated with them.
In every seam of Mamdani's public persona, the dynamic between belonging and displacement, inclusion and exclusion, is evident. I know well the discomfort of trying to fit into something not designed with me in mind, be it an cultural expectation, the culture I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in politics, appearance is not without meaning.